The following article reports that 1 in 8 Americans surveyed felt that they can’t afford to make donations because the amount of their contribution wouldn’t matter. This is far from the truth. For example, the College of William & Mary President W. Taylor Reveley III, perfectly highlights the power of the small gift. Last year W&M alumni donations of $250 or less added up to $2 million. YES – $2 million. “The goal is simply to vote for their alma mater with whatever they’ve got.” President Reveley said. “If it’s $5 that’s great.” Donors need to know the power of their gift – every gift of any size matters!