It can be extremely risky to calculate what makes humans tick. Research and hard experience have offered insights that might prove helpful to fundraisers, even if those insights might sound bizarre.
Geoffrey W. Peters, CEO of Moore DM Group, has unearthed several interesting, if head-shaking, items of interest about philanthropic solicitation, the donor and commercial marketing tactics. Who knew, for example:
<a href="http://www.thenonprofittimes look at here.com/management-tips/7-triggers-donor-reaction/?r=ig-mo”>Enjoy the NonProfit Times article.